NHS Inform health information platform
Content-rich health information site with custom Gutenberg blocks, flexible layouts, and a CMS the internal team owns.
This case study covers how we built the NHS Inform platform so editors could publish health pages without a developer ticket.
10+
Page templates
100%
Gutenberg
ACF
Structured content
The problem
The client needed a flexible, content-heavy health platform maintainable by non-developers — multiple layout patterns, strong accessibility, and SEO without sacrificing editor experience.
The solution
Custom Gutenberg blocks and ACF-driven templates gave the content team modular pages, responsive design, and full control over updates without developer intervention.
What we built
- →WordPress build on Gutenberg Block Editor (no page-builder lock-in)
- →8–10 unique page templates with modular SCSS architecture
- →Custom reusable blocks tailored to editorial workflow
- →ACF for structured content and flexible layouts
- →Responsive, accessible, SEO-friendly front-end
- →Documentation and handoff for internal content team
Outcomes
- ✓100% Gutenberg-powered editorial experience
- ✓Custom blocks designed for long-term scalability
- ✓Client-owned content updates without dev tickets
- ✓Reusable components across page types
How it shipped
Health pages are long, and the people updating them are editors, not developers. The build stayed in WordPress and Gutenberg so a page is a stack of blocks the team already understands. Advanced Custom Fields holds the structured bits, such as a warning or a related link, without a page builder that would own the content. Templates cover the layouts they actually publish. SCSS stays modular so a new block does not restyle the archive.
Accessibility and on-page structure were part of the templates, not a pass at the end. The handoff was documentation the content team could follow. After that, a new page does not need a developer ticket. The CMS, the blocks, and the content belong to the client.
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